Chanel perfume--Coco Mademoiselle

This perfume is indroduced for the young fans in 2001.

There are more spokesmodels than the Chanel N05. Because it needs to keep the image of the perfume fresh. Young fans do not like mature women, they cannot keep the same feeling to the same things in a long period. Therefore Coco Mademoiselle need to always refresh.

The spokesmodels include Anouck Lepere, Kate Moss,  and Keira Knightley. And now Emma Watson replaced Keira recently. They are all white people with a classic beautiful face, elegant and young.

The above is the commercial of Keira Knightley. It keeps the feel of Chanel .

Moreover, Keira Knightley in the commercial acted as Coco Chanel. She can be elegant, can be unsex.

These are the characteristic of bra-burner. Coco Chanel thought that  women should stand up and independent from men.

In present, people are still affected by Coco Chanel, such as Karl Lagerfeld's design were inspire by her, also the commercial 

of Chanel were still inspire by her. It shows how important is Coco Chanel to her own Brand although she already pass away.

chanel perfume--chanel no5

Carole Bouquet was the spokesmodel of Chanel's perfume--Chanel No5 in 1990s.

Nicole Kidman is also a great spokesmodel of chanel perfume Chanel No5 from 2004 to now

It is a classic perfume of Chanel.

No matter which decade, Chanel No5 is still the main perfume of Chanel.

It only changed the bottle outlook and the spokesmodel. From 1990 to now, there were only 2 spokesmodel.

It shows Chanel No5 is a product did not need to change too much to attract customers. 

Because it is already a sign of Chanel. Fans will appreciate to this perfume.

The commercial is used to remind people that Chanel No5 is the most long life,classic product of Chanel.

The Perfume is not only a smell, also a sign of elegant, independent women who love Chanel.

It is not like a short life fashion, it is always in people's mind, never outdated.

Chanel---long time ago==

Karl Lagerfeld a réalisé un court-métrage autour de la figure iconique de Coco Chanel. Ce film muet se focalise sur deux moments charnières de la vie de la créatrice : l'ouverture de la première boutique Gabrielle Chanel en 1913 à Deauville et l'apogée de sa carrière en Russie 10 ans plus tard.

Ce film tourné en deux jours à Paris ne comporte pas d'acteurs professionnels mais le mannequin lituanien Edita Vilkeviciute et même le garde du corps de Lagerfeld qui y joue un général russe. L'extrait proposé est un teaser, le film est visible en intégralité sur la chaine "Chanel". 
En attendant de voir Audrey Tautou incarner Coco Chanel au cinéma l'an prochain...

Karl Lagerfeld carried out a short-measuring around figure the iconic Chanel Coconut. This silent film is focused at two time hinges of the life of the creative one: the opening of the first shop Gabrielle Chanel in 1913 in Deauville and the apogee of its career in Russia 10 years later. This film made in two days in Paris does not comprise professional actors but the Lithuanian mannequin Edita Vilkeviciute and even it bodyguard of Lagerfeld which plays a Russian general there. The extract suggested is a teaser, the film is visible in integrality on the chains “Chanel”. While waiting to see Audrey Tautou incarnating Chanel Coconut with the cinema the next year…

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Split Complimentary Color Scheme

Similar to complimentary but chooses the adjacent colors 30º each way of the compliment.

Achromatic

 A colorless scheme using blacks, whites and grays

Saturation Contrast 

various levels of fullness, same hue which means the blue.

same intensity, different hue which are red and blue.

Analogic Color Scheme

It uses 2 adjacent colors. The base color plus two colors 30º either side. The distance (degrees can be adjusted for different effects)

Saturation Contrast 

various levels of fullness, same hue