last post

This several months, I have find much information about Chanel.

May be those information are only find from the internet, but it is really difficult to tidy up!

Also, color of the collection are much! To make the color story is difficult as I don't know how to use PS...==

But this research brings me much too. I know that to understand a brand is difficult, to tidy up information and to analysis are important.

After tidy up and analysis, we think about the brand much, it is not only reading, we can remember, understand the idea of the designers more.

If without this homework, I never try to find the findings and never try to understand  a brand.

So this is the last post for the homework, but I think I will try my best to understand other brands.

Bye=]

Forecast for 2010 color using of Chanel

2006  R.T.W. F/W

2007 R.T.W. S/S

2007 R.T.W. F/W

2008 HAUTE CONTURE S/S

2008 HAUTE CONTURE F/W

PRE FALL 2009

2009HAUTE CONTURE S/S

From the research we make,we find out the color used by chanel in every season. 

The most used color must be white and black. 

So they must be used in the next season.

Moreover grey is also used much, but there always different value.

In 2009 Haute Conture s/s use many grey. I think in the next season the proportion of using grey will be reduced form 4 to 1~2 only.

Also, pink is using more and more as Chanel want to target young women. So pink will still consist in the next season, but what is the intensity of pink, it may depend on the season, as we can see in the above research, the intensity will be higher in the F/W, but low intensity in the S/S, so it might still be a law to Chanel. 

In the research we find that red is always used in F/W. 

In 2009 pre-fall, red becomes the main color, however, I think Pink will replace its place because the target of Chanel has changed from mature women to young women.So in the next season, red might only appears on some accessories only.

Blue and green are not always appeard in Chanel's collection. And they only appear in F/W. However, because a high intensity blue has been used in pre fall 2009, blue may use more in 2010 F/W too but in a low intensity. 

street fashion icon4

This is the last entry about the street fashion icon.

Actually it is really hard to find a special wearing in the street. Everyone seems wearing the same style... Why should be like this?! Can it be changed? Also in my mind HK is an international city, why everyone is the same, follow the same trend! It is really boring==

Tomorrow, I must group up all my group's information to do the forecaste, it must a hard work.... I must spend whole day =W= Try my best!!!!OSH!!!!

street fashion icon3

street fashion icon2

street fashion icon1

too much,  go another entry!

Chanel perfume--Coco Mademoiselle

This perfume is indroduced for the young fans in 2001.

There are more spokesmodels than the Chanel N05. Because it needs to keep the image of the perfume fresh. Young fans do not like mature women, they cannot keep the same feeling to the same things in a long period. Therefore Coco Mademoiselle need to always refresh.

The spokesmodels include Anouck Lepere, Kate Moss,  and Keira Knightley. And now Emma Watson replaced Keira recently. They are all white people with a classic beautiful face, elegant and young.

The above is the commercial of Keira Knightley. It keeps the feel of Chanel .

Moreover, Keira Knightley in the commercial acted as Coco Chanel. She can be elegant, can be unsex.

These are the characteristic of bra-burner. Coco Chanel thought that  women should stand up and independent from men.

In present, people are still affected by Coco Chanel, such as Karl Lagerfeld's design were inspire by her, also the commercial 

of Chanel were still inspire by her. It shows how important is Coco Chanel to her own Brand although she already pass away.

chanel perfume--chanel no5

Carole Bouquet was the spokesmodel of Chanel's perfume--Chanel No5 in 1990s.

Nicole Kidman is also a great spokesmodel of chanel perfume Chanel No5 from 2004 to now

It is a classic perfume of Chanel.

No matter which decade, Chanel No5 is still the main perfume of Chanel.

It only changed the bottle outlook and the spokesmodel. From 1990 to now, there were only 2 spokesmodel.

It shows Chanel No5 is a product did not need to change too much to attract customers. 

Because it is already a sign of Chanel. Fans will appreciate to this perfume.

The commercial is used to remind people that Chanel No5 is the most long life,classic product of Chanel.

The Perfume is not only a smell, also a sign of elegant, independent women who love Chanel.

It is not like a short life fashion, it is always in people's mind, never outdated.

Chanel---long time ago==

Karl Lagerfeld a réalisé un court-métrage autour de la figure iconique de Coco Chanel. Ce film muet se focalise sur deux moments charnières de la vie de la créatrice : l'ouverture de la première boutique Gabrielle Chanel en 1913 à Deauville et l'apogée de sa carrière en Russie 10 ans plus tard.

Ce film tourné en deux jours à Paris ne comporte pas d'acteurs professionnels mais le mannequin lituanien Edita Vilkeviciute et même le garde du corps de Lagerfeld qui y joue un général russe. L'extrait proposé est un teaser, le film est visible en intégralité sur la chaine "Chanel". 
En attendant de voir Audrey Tautou incarner Coco Chanel au cinéma l'an prochain...

Karl Lagerfeld carried out a short-measuring around figure the iconic Chanel Coconut. This silent film is focused at two time hinges of the life of the creative one: the opening of the first shop Gabrielle Chanel in 1913 in Deauville and the apogee of its career in Russia 10 years later. This film made in two days in Paris does not comprise professional actors but the Lithuanian mannequin Edita Vilkeviciute and even it bodyguard of Lagerfeld which plays a Russian general there. The extract suggested is a teaser, the film is visible in integrality on the chains “Chanel”. While waiting to see Audrey Tautou incarnating Chanel Coconut with the cinema the next year…

class exercise

class exercise4

Before

After

class exercise

Split Complimentary Color Scheme

Similar to complimentary but chooses the adjacent colors 30º each way of the compliment.

Achromatic

 A colorless scheme using blacks, whites and grays

Saturation Contrast 

various levels of fullness, same hue which means the blue.

same intensity, different hue which are red and blue.

Analogic Color Scheme

It uses 2 adjacent colors. The base color plus two colors 30º either side. The distance (degrees can be adjusted for different effects)

Saturation Contrast 

various levels of fullness, same hue

the trailers of a movie which about Coco Chanel

Chanel

Our project brand is ---

Chanel

Class exercise--- Designing a feedback form

1. What is/are your favourite color(s)?
2. Did any items you buy today do not match your favourite color?
3. What kind of fashion magazines do you study?
4. Which brand name is your favourite?
5. Do you want to have any change of your style or dressing? If yes, why not change it now?

Class exercise---Consumers' lifestyles & mass customization

Schoolmate A----

She is causal and netual who was in grey purple sweater, purple shirt and a jeans in black.

She also wore shoes with checked ship on it. She told me that she loves purple, black, white and grey which was totally match with her dressing as she carried a grey leather bag. She is not in crazy with brand name dressing as she didn't put on any brand named clothes but only a LV wallet. That means she might able to afford little brand named product but do not in love with them!


Schoolmate B----

She is more causal than Schoolmate A. She wore a white sport's jacket with a white T-shirt and a pair of black trousers. She may not in love with sport but sport wear are easy to carry. That means she may not want a headache because thinking about the daily dressing. The color she wore are also perfect match with her favourite colors--- white, black and grey.

Schoolmate C---

He is another person with a nice, causal style. However he may love with some middle class brand named clothing. He wore a DCG black man's jacket and a 5cm trousers in grey color that day. Only his wearing cannot show his favourite color--- black, white, green, yellow and orange.
It shows men enjoy having many lovers!

When I know what I should try in the project...

Yesterday, in the lecture, when i understand what should i do in the group project, a brand name sudden came in my mind!----Gareth Pugh.

His design is mainly black and white!!!

So if I choose this brand...I think Sir will be angry!  =v="

As I am not a bad student, I promise I will not choose this brand! XD