25.3.09

Chanel perfume--Coco Mademoiselle

This perfume is indroduced for the young fans in 2001.
There are more spokesmodels than the Chanel N05. Because it needs to keep the image of the perfume fresh. Young fans do not like mature women, they cannot keep the same feeling to the same things in a long period. Therefore Coco Mademoiselle need to always refresh.
The spokesmodels include Anouck Lepere, Kate Moss,  and Keira Knightley. And now Emma Watson replaced Keira recently. They are all white people with a classic beautiful face, elegant and young.





The above is the commercial of Keira Knightley. It keeps the feel of Chanel .
Moreover, Keira Knightley in the commercial acted as Coco Chanel. She can be elegant, can be unsex.
These are the characteristic of bra-burner. Coco Chanel thought that  women should stand up and independent from men.
In present, people are still affected by Coco Chanel, such as Karl Lagerfeld's design were inspire by her, also the commercial 
of Chanel were still inspire by her. It shows how important is Coco Chanel to her own Brand although she already pass away.


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